The five-step framework we use on every East Point listing — from the first valuation conversation to the keys changing hands. Each step has a job, and each step has measurable results.
01
The most important step in selling your home is pricing it correctly from the onset. It's a well-known fact that overpriced homes take longer to sell and usually sell for a lower price. Since the majority of your showings will occur in the first 30 days on the market, it's crucial that your initial list price matches buyer expectations. We use advanced market-analysis software to build a comprehensive report that accurately determines the optimal list price for your home.
02
To get top dollar for your home you have to make it look its best. We help you identify and prioritize repairs and improvements that provide the best return on your investment. Before the home goes on the market, we offer staging to make every room present at its peak.
03
We work consistently to get your listing in front of as many qualified buyers as possible. When you hire us to sell, we identify your ideal buyer and develop a plan to reach them — photography, video, the right channels, and the kind of distribution that brings people through the door.
04
Successfully negotiating a real-estate contract is more than luck or natural talent. When you receive an offer, having an agent with a proven track record of bringing buyers and sellers together can make a huge impact on your final sale price. We are specialists and skilled negotiators — focused on your top priorities, the highest price a buyer is willing to pay, the best terms, the shortest contingencies, the fewest repairs, and the lowest closing costs. We approach negotiations as problem-solving, not winner-take-all.
05
Once your home goes under contract we make sure the buyers — and their agent — follow through with their contractual obligations in a timely manner. An appraisal helps confirm fair market value; lenders and buyers often require it. Staging continues to matter through the final walkthrough.
“Rather than approaching negotiations from an adversarial, winner-take-all perspective, we focus on your top priorities and keep emotions from over-running the process.”
— Kevin Rich, East Point Properties
A short note is enough to start. We’ll come back with a real comp set, an honest price range, and our take on what — if anything — is worth updating before the listing photos.
